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The IV International Congress on Excellence will be presented by Mr. Manuel Campo Vidal, a renowned journalist and president of the Spanish Academy of Television. The Congress will be held in Spanish and English with simultaneous translation. |
| 09:15-09:45 am. |
Reception of participants and delivery of documentation |
| 09:45-10:00 am. |
Presentation of the IV International Excellence Convention • Ilma. Sra. Dña. Alejandra Polacci. General Manager of Madrid Excelente. |
| 09:55-11:00 am. | Official Inauguration International Guest Speakers: • Honorable Mr. John Bruton. Former Prime Minister of Ireland. (English speaker) • Honorable Mr. Alvaro Uribe. Former President of Colombia. Host: • Honorable Ms. Esperanza Aguirre Gil de Biedma. President of the Autonomous Community of Madrid. |
| 11:00-11:40 am. | Keynote Address: "Adapt: Economic success through business failure" (English speaker) • Mr. Tim Harford. Economist, British columnist, and host of the BBC program Trust me, I'm an economist. |
| 11:40-12:10 am. | Coffee break. Courtesy of Viena Capellanes |
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SUCCESS STORIES FOR STARTING A BUSINESS AND GROWING IN DIFFICULT TIMES:
20 minutes for listening to each story and its key points 
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| 12:10-1:00 pm. |
Section “ENTREPRENEURS STARTING FROM SCRATCH” • Mr. Javier Pérez Dolset, CEO of the Zed, and co-founder of Ilion (Planet 51), Pyro Studios, and U-tad (Technology and Digital Art University). • IDEAS4ALL. Ms. Ana María LLopis,Founder and Managing Director, a company in Madrid that serves as a platform for the innovation and exposition of ideas in 180 countries. |
| 1:00-1:50 pm. |
Section “PROFESSIONALS WITH THEIR OWN BRAND” • Mr. Luis Huete, professor at the IESE Business School, international management consultant and a renowned successful writer. • Mr. Enrique Dans, professor at the IE Business School, and a leading expert on innovation and new technologies. |
| 1:50-2:40 pm. |
Section “BUSINESS INTERNATIONALIZATION” • BLUSENS. Mr. José Ramón García González, CEO and Managing Director of Blusens Global Corporation, a Spanish company in the technology sector specialized in consumer electronics. Its philosophy is based on the motto: "Be different". • PARKHELP. Mr. Ignasi Maluquer, Co-founder . of a Spanish small and medium-sized business specialized in urban mobility, present in 42 countries. |
| 2:40-4:00 pm. |
Cocktail. Courtesy of Arturo Cantoblanco, Restaurantes Centenarios in Madrid and ASEACAM . |
| 4:00-4:50 pm. |
Section “REINVENTING THE BUSINESS MODEL”: • STARBUCKS. Ms. Beatriz Navarro Jiménez-Asenjo, General Manager of Marketing in Spain and Portugal at Starbucks, a North American company, present in 49 countries, that revolutionized the model of the traditional café and continues to increase its profit. • IDODI.EDU. Mr. Marc Vidal, Founder. Spanish Business project focuses on offering solutions in management of innovation and technology projects. |
| 4:50-5:40 pm. |
Section “CREATIVITY AND INNOVATION: KEYS TO SUCCESS” • McCANN WORLDGROUP. Ms. Mónica Deza, Vice-president of Innovation. Multinational company specialized in advertising, which has created a new business line by applying the neurosciences to the business world. • HELLOKITTYMAGIC.COM. Mr. Giovanni Xueref, President and CEO. Entrepreneur who created a new company based on the brand Hello Kitty, using magic as the inspiration and source of the business. (English speaker) |
| 5:40-6:30 pm. | Round table: BUSINESS OPPORTUNITIES. Moderator: Mr. Manuel Campo Vidal • Mr. Alejandro Zunzunegui. Managing Partner of Montes & Asociados. Business Angel • Ms. Paloma Cabello. President of Sujet Mutin Partners Corporate Finances and Sponsor of MIT Enterprise Forum • Mr. Jordi Robert. International Financial Analyst and expert on the creation of networks, new companies and analysis of start-ups |
| 6:30-7:10 pm. |
Snack. Courtesy of Jamones Fabeiro and Cerveza La Cibeles. |
| 7:10-7:50 pm. | Keynote addressl "Reinventing yourself: your second opportunity" • Mr. Mario Alonso Puig. Doctor specialized in the brain and human intelligence, and an expert on leadership, creativity, business innovation and managing change. |
7:50-8:20 pm. | Official Closing of the Congress • Honorable Mr. Arturo Fernandez. President of the CEIM and the Madrid Chamber of Commerce and Industry, and President of OPCE (Association of Employers and Businessmen in European Capital Cities). • Honorable Mr. Percival Manglano. Regional Minister of Economy and Treasury of the Autonomous Community of Madrid. • Honorable Mr. José María Aznar. Former President of Spain. |
